Sell and price ad callsNot placements
Increase programmatic CPMs and reduce ad waste by predicting and pricing viewable impressions at the ad call level - just like the buy side.
How it works
Browsi collects non - personally identifiable data on pages, users, ads and much more to predict the probability of a single ad request to be viewable. For some users, the content affects viewability the most, and for others, their behavior - and at times there is a more equally weighted impact. Browsi detects each attribute and its impact on viewability - and uses it to properly predict.
Stop direct campaign impression waste
Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.
Increase your programmatic CPMs
Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets to divert viewable impressions to the programmatic markets and increase yield instantly.
Control your viewability threshold
With Browsi predictions you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.
Simple, rapid integration
Plugged via Prebid wrapper, integration is straightforward with key-values in your ad server and alignment with the appropriate line items.