Viewability ServerAchieve premium inventory

Viewability Server

Arm your teams with ad layouts that meet any viewability, scale and UX requirement. Viewability Server dynamically creates and optimizes high viewable ad placements per user and page, while safeguarding scale and UX.

What do you get?

  • Always-on,

    Always-on, highly viewable impressions

    All inventory must be optimized for viewability, always. With myriad attributes recalculated upon each page load, viewability optimization can only be done in real time. Browsi’s AI upgrades 100% of a publisher’s ad layout, moving away from fixed, injected and/or lazy-loaded ads, to an agile setup that boosts viewability and enables a premium inventory offering to advertisers in real time.

  • Viewability

    Viewability + Scale

    Providing viewable inventory should not compromise impression scale. Browsi Viewability Server leverages deep learning and 50+ data points to respect both simultaneously.

  • Optimal

    Optimal UX

    Data-driven inventory does not mean giving up control. Publishers benefit from traffic benchmarking and behavioral metrics, data-driven ad placement and reduced latency via Browsi’s default UX rules that can be customized on the fly.

  • Increased

    Increased revenue, and saved money, time and energy

    High viewability brings increased programmatic CPMs and happy direct-sold advertisers. Publishers in 2019 are focused on achieving these goals with teams to create and test ad layout, build internal technologies and redesign sites to meet revenue, scale and viewability KPIs. Kind of slow and costly, no?

What's under the hood?

  • Powerful,

    Powerful, robust AI

    Viewability is impacted by an ever-changing combination of page, user and ad stack attributes that require real-time attention - rendering manual optimization a fruitless endeavor. Viewability Server collects and processes a host of data points to make real-time, smart decisions that instantly match the most viewable, scalable and user-friendly ad layout for each user and page.

  • Granular

    Granular transparency

    Article engagement lasts ~ 24-48 hours, with each story generating unique levels of interest, traffic sources and user profiles. Browsi quickly learns article-level engagement, adapts and then achieves the best ad layout performance for the page. Key data points are displayed in a clean environment for deeper understanding.

  • Editorial

    Editorial control and flexibility

    Publishers invest a great deal of time and energy into defining ad layout that balances content and monetization. Browsi is designed to maintain that delicate balance, with the added ability to enhance it through distinct UX rules that can work with any editorial / product requirement.

  • Plug

    Plug and play any ad server and header bidding wrapper

    Keep your current ad stack as is. Viewability Server can work with any demand setup while creating ad layout and calls to your ads. Browsi also offers our proprietary connections to all demand sources for an additional effect of reducing latency and more flexible controls.