What do you get?
Always-on, highly viewable impressions
All inventory must be optimized for viewability, always. With myriad attributes recalculated upon each page load, viewability optimization can only be done in real time. Browsi’s AI upgrades 100% of a publisher’s ad layout, moving away from fixed, injected and/or lazy-loaded ads, to an agile setup that boosts viewability and enables a premium inventory offering to advertisers in real time.
Scale + Fraud reduction + Brand safety
Providing viewable inventory should not compromise impression scale. Browsi AI leverages deep learning and 50+ data points to respect both simultaneously. To reduce IVT impressions, Browsi AI actively filters out General Invalid Traffic sources and Tracks and categorizes rogue user behavior in real-time.
Data-driven inventory does not mean giving up control. Publishers benefit from traffic benchmarking and behavioral metrics, data-driven ad placement and reduced latency via Browsi’s default UX rules that can be customized on the fly.
Increased revenue, and saved money, time and energy
High viewability brings increased programmatic CPMs and happy direct-sold advertisers. Publishers in 2019 are focused on achieving these goals with teams to create and test ad layout, build internal technologies and redesign sites to meet revenue, scale and viewability KPIs. Kind of slow and costly, no?
How it works
Learn how Browsi's platform automatically manages ad inventory in real-time, per article, for better ad viewability, higher revenue and satisfied userLearn More
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