Sell and price ad callsNot placements

Predict

Increase programmatic CPMs and reduce ad waste by predicting and pricing viewable impressions at the ad call level - just like the buy side.

How it works

  • Proprietary algorithm

    Browsi collects non - personally identifiable data on pages, users, ads and much more to predict the probability of a single ad request to be viewable. For some users, the content affects viewability the most, and for others, their behavior - and at times there is a more equally weighted impact. Browsi detects each attribute and its impact on viewability - and uses it to properly predict.

    Proprietary algorithm
  • Stop direct campaign impression waste

    Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.

    Stop direct campaign impression waste
  • Increase your programmatic CPMs

    Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets to divert viewable impressions to the programmatic markets and increase yield instantly.

    Increase your programmatic CPMs
  • Control your viewability threshold

    With Browsi predictions you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.

    Control your viewability threshold
  • Simple, rapid integration

    Plugged via Prebid wrapper, integration is straightforward with key-values in your ad server and alignment with the appropriate line items.

    Simple, rapid integration