Improve YieldPrice Ad Calls, Not Placements

Improve Yield

Increase programmatic CPMs and reduce ad waste by predicting and pricing viewable impressions at the ad call level - just like the buy side.

How It Works

  • Proprietary algorithm

    Browsi collects data on pages, users (non - personally identifiable), ads and much more to predict the probability of a single ad request to be viewable. For some articles, metrics about the content affect viewability the most, and for others, user behavior - and at times there is a more equally weighted impact. Browsi detects each attribute and its impact on viewability - and uses it to properly predict.

    Proprietary algorithm
  • Stop impression waste on Direct Campaigns

    Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.

    Stop impression waste on Direct Campaigns
  • Leverage viewability for Programmatic

    Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets to divert viewable impressions to the programmatic markets and increase yield instantly.

    Leverage viewability for Programmatic
  • Control the viewability threshold

    With Browsi predictions you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.

    Control the viewability threshold
  • Simple, rapid integration

    Whether in sync with data-driven ad layout created by Browsi, or on current placements created by the publisher’s team, integration is straightforward with key-values in your ad server and alignment with the appropriate line items.

    Simple, rapid integration