Improve YieldPrice Ad Calls, Not Placements
Increase programmatic CPMs and reduce ad waste by predicting and pricing viewable impressions at the ad call level - just like the buy side.
How It Works
Browsi collects data on pages, users (non - personally identifiable), ads and much more to predict the probability of a single ad request to be viewable. For some articles, metrics about the content affect viewability the most, and for others, user behavior - and at times there is a more equally weighted impact. Browsi detects each attribute and its impact on viewability - and uses it to properly predict.
Stop impression waste on Direct Campaigns
Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.
Leverage viewability for Programmatic
Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets to divert viewable impressions to the programmatic markets and increase yield instantly.
Control the viewability threshold
With Browsi predictions you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.
Simple, rapid integration
Whether in sync with data-driven ad layout created by Browsi, or on current placements created by the publisher’s team, integration is straightforward with key-values in your ad server and alignment with the appropriate line items.