Viewability PredictorOn-demand viewability
Go deeper than historic ad placement data; harness real-time viewability prediction at the ad-call to sell better, increase yield and reduce ad waste.
How it works?
Proprietary Deep Learning
Browsi’s algorithm collects data on pages, users (non - personally identifiable), ads and much more to predict the probability for a single ad request to be viewable. For some articles, metrics about the content affect viewability the most, and for others, user behavior - and at times there is a more equally weighted impact. Browsi detects each attribute and its impact on viewability - and uses it to properly predict.
Stop impression waste on Direct Campaigns
Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.
Leverage viewability for Programmatic
Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets divert viewable impressions to the programmatic markets and increase yield instantly.
Control the viewability threshold
With Browsi predictor you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.
Simple, rapid integration
Either used with our Viewability Server, or on current untouched ad layout, integrating is simple and requires a creation of a new set of key-values in your ad server and their connection with the appropriate line items.