Viewability Predictor:Viewable inventory, per need, in advance.

Sell better, increase yield and reduce ad waste by predicting the viewability of each ad request before it becomes an impression.

Viewability Predictor

How it works?

  • Proprietary

    Proprietary Deep Learning

    Browsi’s algorithm collects data on your pages, users (non - personally identifiable), ads and many more. Once enough data is collected our engine creates a model that can predict, per user and article, the probability for a single ad placement to be viewed. For some articles, metrics like scroll depth and geolocation affect viewability the most, and for others, scroll velocity and time of day - and at times there is a more equally weighted impact. Browsi detects every feature and impact it has on viewability - and uses them to properly predict.

  • Stop

    Stop impression waste on Direct Campaigns

    Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.

  • Leverage

    Leverage viewability for Programmatic

    Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets divert viewable impressions to the programmatic markets and increase yield instantly.

  • Control

    Control the viewability threshold

    With Browsi predictor you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.

  • Simple,

    Simple, rapid integration

    Either used with our Viewability Server, or on current untouched ad layout, integrating is simple and requires a creation of a new set of key-values in your ad server and their connection with the appropriate line items.