Viewability Predictor:On-demand viewability

Sell better, increase yield and reduce ad waste by predicting the viewability of each ad request before it becomes an impression.

Viewability Predictor

How it works?

  • Proprietary

    Proprietary Deep Learning

    Browsi’s algorithm collects data on your pages, users (non - personally identifiable), ads and many more. Once enough data is collected our engine creates a model that can predict, per user and article, the probability for a single ad placement to be viewed. For some articles, metrics like scroll depth and geolocation affect viewability the most, and for others, scroll velocity and time of day - and at times there is a more equally weighted impact. Browsi detects every feature and impact it has on viewability - and uses them to properly predict.

  • Stop

    Stop impression waste on Direct Campaigns

    Serve only viewable impressions to campaigns that require only viewable impressions, and make viewability work for your organization.

  • Leverage

    Leverage viewability for Programmatic

    Increasing viewability by 10% can increase bids by 30% and more. Browsi enables media outlets divert viewable impressions to the programmatic markets and increase yield instantly.

  • Control

    Control the viewability threshold

    With Browsi predictor you can decide your precise viewability threshold and exclusively create ad placements that meet your requirements.

  • Simple,

    Simple, rapid integration

    Either used with our Viewability Server, or on current untouched ad layout, integrating is simple and requires a creation of a new set of key-values in your ad server and their connection with the appropriate line items.