What is Browsi?
Browsi is a platform that creates smart-supply for tier 1 Mobile Web Publishers – reading the content across a publisher’s Mobile Web, identifying under-optimized pages, and pulling in demand from any source for highly viewable mobile placements.
How does Browsi work?
Implementation – Team Browsi will provide a custom tag for integration via DFP, Tag Manager or hard coding.
Learning Mode – We start in learning mode – no ads will be delivered in this period of 2-3 days in which our engine gets to know your Mobile Web. In Learning Mode, a small percentage of traffic will be allocated for learning and benchmarking, while scanning and detecting all page assets as they load – image density, text size and length, location and frequency of existing ad units, videos and more. With that deep understanding of the page structure in hand, Browsi gets to work.
Going Live – Following 2-3 days of Learning Mode, we coordinate with your team and go live with specified demand source(s) – Publisher’s direct sold or programmatic/PMP, header bidding, and/or Browsi programmatic partner demand – it’s all possible.
Current Ads – We do not touch existing ads on a page – currently we focus on discovering incremental supply beyond current ads exclusively on qualified under-optimized pages.
Traffic – As traffic ramps in the engine, Browsi factors in data from learning mode and dynamically creates a unique number of ad placements per pageview in sync with publisher guidelines, initially discovering and filling only one incremental placement with the agreed upon demand source(s).
As traffic grows, with permission from our partners, we dig into our toolbox for optimization at the page level according to various KPI and engagement trends that inform the ideal settings for the Browsi engine.
Browsi’s Success Management Team keeps a close eye on performance, connecting on ways to continue optimization toward meaningful RPM lift borne from individual pages to full sites and networks.
Who should use Browsi?
Publisher ad-ops, business development or product teams who wish to automatically maximize every mobile page’s ad viewability and RPM without compromising user experience or page latency.
How do I start working with Browsi?
Contact us! Our Success Managers will work with you to define KPIs, configure the engine with your sites specifications and create your account. Once the account setup has been complete, you’re ready to go – no need to make any changes to your pages.
Is Browsi an ad network?
Browsi is a technology solution designed to help publishers create better automated ad supply. We’re here to help you identify new additional inline placements and are not seeking to buy into your pre existing ad inventory.
Can Browsi work on my desktop site or mobile app too?
Although Browsi was designed to solve the major monetization problems for mobile web pages, We recently launched our desktop engine in Beta mode. Please contact us for more information.
I think I have enough ads on a specific article, what can Browsi do then?
Browsi is a Google compliant, dynamic solution that will never force itself onto optimized pages. If the page is ad-heavy, or if the content is too brief to discover new supply, Browsi will not create additional placements and will simply continue to track user session engagement metrics.
Can Browsi support mobile sites with infinite scrolling?
Yes we can!
Can I use Browsi to optimize my own ad placements?
Not at the moment, though this is a feature we are exploring. Right now we’re focusing on building the best autonomous engine possible and making sure it works seamlessly with your current revenue operation. Stay tuned to your Success Manager for updates on new product features.
Will Browsi slow down my page load?
Nothing kills user engagement faster than a slow loading page. As such, we understand that a fast page load in tandem with light coding is essential to keeping user engagement at peak performance. Click here to learn how we keep our JS code light for this specific purpose.
Does Browsi offer a reporting system?
What kind of support do you provide?
Every publisher is assigned a dedicated Success Manager who is availble 24/7 via email and phone to provide the highest level of SLA.
I’m redesigning my site, do i need to remove Browsi?
No at all.
We’ve developed our engine to detect all types of page layouts. It dynamically analyzes every page as it loads so any changes that you make to your mobile site will be acknowledged and factored in.
Browsi & your current operation
Will Browsi compromise my direct or programmatic sales?
If you use Browsi to serve your own demand in Browsi’s new placements, your Sales and programmatic teams will actually thank you for the new inventory.
If you choose to plug in Browsi’s demand, it will not compromise current monetization efforts, and you can and should continue with your pre-existing ad ops and sales efforts.
Your inventory will stay the same as we’re not buying into it, rather we’re creating new, additional inventory. Browsi can also work with your requested floor CPMs, allowing you to continue selling directly and programmatically without cannibalizing your CPM.
We don’t want to add more ads in the page, can you help?
In mobile web ad layout, the question is not how many ads you have per page, but how many VIEWABLE ones. In pages with low engagement, it’s actually welcomed to add an additional unit dynamically and at least get one extra viewable ad, than keeping the ones in the bottom. In highly engaged articles, when users see most of the ads, it also makes sense to test an additional unit and enjoy the potential high viewability it can generate.
We understand that adding extra placements can impact latency, give the site a crowded look and drive away users. This is why it needs to be done tactfully and on a per page/article basis – and the technology to achieve this balance with efficiency is Browsi.
Can I run my direct campaigns in Browsi?
Absolutely, this is what Browsi is built for. Feel free to reach out to your Success Manager for more information.
Where does Browsi demand comes from?
Browsi’s optimizes its yield from top exchanges like Google AdX, OpenX, AOL, Appnexus, Sovrn, Pulsepoint, Smaato and more.
Does Browsi use any unique ad units?
Yes we do!
We believe that mobile web monetization should have it’s own unique mobile web ad units. Feel free to check out our in-house format lab for more info. The units are “Opt-In” only, just ask your Success Manager today to add them to the engine.
Integration & Setup & payment
How does pricing work if demand comes from the Publisher?
In this setup we work out a nominal CPM serving fee based on monthly impressions which kicks in only when we find new supply and there is an ad to fill. No supply, no ad, no fee. The more traffic we see, the lower the fee.
How do I integrate Browsi?
Browsi’s JS can be implemented directly to the page HTML (“hardcoding”) or through a Tag manager or Ad server. Click here to see which serving method is right for your site.
Your Success Manager will work closely with you on setting up your account and walk you through the integration process.
Why do we require a JS?
Browsi’s engine is composed of two integral parts that require it to be loaded onto every page:
- The first is the supply creation engine that detects all page assets and unveils new inventory opportunities.
- The second is our engagement monitoring engine so we can track any and all variations to user engagement behavior and ensure we’re not hurting the user experience.
Can I run Browsi in my DFP or other ad server?
Yes you can!
We can also support other methods of implementation, please visit our resources section.
Can I use other monetization methods along with Browsi?
Yes, Browsi was designed to operate alongside any type of monetization you’d like to test and run.
Will I be able to configure Browsi?
Yes. Your success manager will kickoff with you regarding your revenue and usability objectives, and is available during the entire process.