Viewability, volume, UX: in.
Low revenue & IVT: buh-bye.
Your ad inventory today is more than ATF and BTF. Things like page loading speed, device type, screen size, content consumption profile, and a variety of other conditions can determine whether or not your advertisers and visitors get the ad experience you intended them to.
We utilize 100+ data points to decide where, when, if, and how each ad should be displayed to every single user, on every single page, at scale, in real-time.
Find out how Hearst Increased viewability by 25%