Appnexus Integration

Adding Browsi to the page can be done via a 1×1 pixel and served in each page like a placement. The process is very similar to adding a new MPU to the page, and is as follow:

1. Create an Advertiser:
   1. Create a new advertiser in your Appnexus platform (Important: make sure it is active).
2. Create a Campaign:
   1. Create a new campaign under the newly created advertiser above.
      
   2. The campaign should be of type “Buy direct/third-party inventory”.
   3. Under “Buying Strategies” check the “Buy Direct Inventory” with campaign priority of 10 (highest).
      
3. Add a creative:
   1. Navigate to the creative manager tab (Creative manager tab can be found under the newly created advertiser).
   2. Choose the “Create a new creative” option, and select the subtype – “Banner”.
      
   3. Select the “Standard” template, with HTML format.
      
   4. Copy and paste the Browsi tag into the HTML text box.
      
   5. Name the creative, and select the “1×1” size.
      
   6. Under “Line item association” pick the campaign you have created earlier.
      
4. Create a placement:
   1. Pick the relevant publisher from your network and go to that publisher’s “placements” section.
   2. Create a new placement under any placement group (you can create a new placement group too if required).
      1. Placement size should be 1×1.
      2. Include under “Campaign Filtering” only the newly created campaign.
      3. The placement should be set to “This placement is not self-audited”
5. Export the created placement final tag and add it to your website’s pages