FAQs

Working with Browsi

  • What’s the difference between Browsi and lazy loading + Injection logic?

    Real-time data and automated decision making.

    Using injection logic, publishers define their ad placements based on a single rule which acts the same for all users and types of behavior (the most common rule being counting paragraphs between placements). As a result the publisher depends on user behavior, and content structure  to deliver an ad layout that performs.

    When coupling that with lazy loading, publishers only allow for one defined mechanism to load all the page ads, not taking into consideration crucial data points which help understand and predict user behavior. So while aiming for good UX, and high viewability, by using this confined approach publishers are losing inventory and revenue.

    When lazy loading ads, a publisher usually sets a specific pixel distance from an ad placement to trigger the ad loading sequence. Using a fixed parameter to match all page structures and user behavior doesn’t make sense; a publisher will either lose most of its impressions or will not be able to increase viewability.

    Browsi does it differently. Content is consumed in real time. Pages have different structures, varying levels of appeal for users, and are shown on multiple types of devices with different internet connections. There is no single uniform experience for everyone. As a result, Browsi believes it is important to create an ad inventory layout in real-time based on data. Browsi’s solution uses over 200 data points to create, optimize, predict and price ad inventory. Once the page loads, Browsi defines and sets per user/per page the initial ad layout that will produce the highest combination of viewability, scale and UX. All done while adapting Browsi’s ad load mechanism per user and placement. 

    Some users require longer loading, some skip ad placements and need them to seamlessly appear elsewhere on the site, and some just need their ads loaded as quickly as possible. These behaviors are all taken into consideration to provide a positive UX, increase viewability and, more often than not, improve scale. 

  • Can we use Browsi and keep control over ad placement?

    Yes.

    Browsi can meet any UX rules constraints/requirements from your editorial/product team.  The approach is simple - you dictate where you don’t want your ads to load and the Browsi team will comply, which helps create an ecosystem where the AI engine uses the entire page structure to optimize the layout. You can see more information here.  With high-touch CSM and a clear onboarding process (and at any stage), Browsi works closely with any team members to keep your needs prioritized.

  • Can this help if we do not sell into viewability?

    Yes.

    Viewability is not just a direct selling challenge. Based on studies from Google’s Ad Exchange, an increase in 10% tiers in viewability, leads to an increase of 20-30% in bids. Browsi’s AI based solution has assisted programmatic focused customers increase CPMs between 27-55% by improving and selling into viewability.

  • If our viewability is already high, can Browsi still help?

    Yes.

    If a site’s average viewability (without sticky ads) is above 70%, the question becomes how to create more premium impressions; Browsi’s Inventory Cloud is here to help with its creation & optimization module. Another point to take into consideration is that each placement below 70% viewability is losing ad calls that demand higher than 70% viewability, as it's sold per its average viewability. Browsi’s viewability prediction at the ad-call can solve this.

  • Can Browsi help with fraud reduction (IVT)?

    Yes.

    Since the AI requires actual human engagement to function, Browsi consequently drives IVT down from the 2.4% industry standard to ~0.3% for our partners.

  • Does Browsi work with both Direct Campaigns and Programmatic?

    Yes.

    Browsi is agnostic to the demand type, or the creative served in its placements, you can serve all demand sources from all ad servers and SSPs. The solution helps increase programmatic CPMs and coverage rapidly, and also reduces wasted impressions to direct campaigns. It is also possible to start with one or the other approach, per your focus.

  • Will Browsi serve less ads?

    No.

    Browsi was designead specifically for balancing viewability and scale, and typically detects up to 30% more impressions while always remaining compliant with ad density regulations (Both industry regulations and your internal company standards).

  • Can Browsi help us if we do not want to/can’t have dynamic placements?

    Yes.

    Browsi can continuously help with optimization viewability by controlling the ad load mechanisme in a publisher’s existing placements. It defines how each ad should be loaded, when, and if it can be refreshed in view. In addition, Browsi provides a viewability prediction at the ad-call level into any existing ad placement,for higher programmatic yield, better direct sold and reduced ad waste.

  • Where do you stand with GDPR and CCPA?

    We are ready for both.

    Browsi is GDPR-ready; we do not collect PII or sell data, nor do we service advertisers in any way. We are a publisher-centric business and have built our tech with that in mind.

    Working with marquis media outlets across Europe including Germany and the UK - among the most stringent markets with regards to GDPR - we are prepared to sign relevant data documentation and will remain GDPR and also CCPA compliant as these regulations take hold.

  • What kind of latency does Browsi add?

    Minimal.

    Browsi runs vanilla JS with no 3rd party libraries, and because the ads are delivered async to the page, and some lazy loaded, the solution can actually reduce initial page load time. 

    This allows the user to consume the content before the ad fetch has begun. Additionally, Browsi’s solution for HB with Prebid runs async in the body tag of the page which reduces latency even further, allowing the page to create an auction while the user consumes content.

  • How can I see Browsi’s ROI?

    Clear testing path.

    A free pilot with Browsi includes a clear A/B test between your existing setup and the traffic that interacts with the experience Browsi is running. With goals and KPIs established in staging, and monitored throughout the pilot, reports and data alignment will verify precisely the impact that the solution was able to achieve for your digital property.