Digital tools to boost performance of mobile publishers

Nathaniel Zenou, on May 9, 2018

With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily. Companies are constantly under pressure to keep up with the growing demands of technology and they are always on the lookout for new ways to increase productivity.

This doesn’t come free of difficulties and objections, especially when implementation processes for new digital tools are initiated. However, it is important to remember that many of these tools can provide important insights, improve performance, and save time and money! The world of online mobile advertising has evolved dramatically during the past few years. Also, new and improved tools for mobile publishers have become quite popular. So, if you are in the mobile web industry and are unaware of the tools mentioned below, now is the perfect time to revamp your tech knowledge. This article outlines the different digital tools that you can use to improve the performance of your mobile website.

1. Mobile web analytics – Countly

Analytics is crucial for the smooth and intelligent operation of any digital asset, your mobile website included. One of the most popular analytics tools for mobile websites is “Countly.” The Countly platform offers a host of mobile analytics options for those who are interested in analyzing the performance of their website. The platform offers push notifications, crash reports, attribution tracking, user profile management, and segmentation services. Using Countly, will give better understanding regarding the effectiveness of elements on your mobile website including mobile ads.

2. Testing platform – Perfecto Mobile

Testing is the underlying process running in the background, helping you identify problems in your site, hopefully catching them before they harm performance or user satisfaction from your mobile web experience. Perfecto Mobile is a global provider of cloud-based testing, automation and monitoring solutions for mobile applications and websites. Perfecto Mobile solution addresses the need for companies to continuously test and monitor their mobile and digital user experiences on real devices under real end-user conditions.

3. Responsive screen testing – Screenfly

You probably use responsive web design, we all know it’s helpful yet can be tricky at times. Layouts look different on different screens and issues you never thought of arise. Screenfly is a user-friendly tool that enables you to view your mobile website in different screen sizes and resolutions. Screenfly will test your responsive design to help you optimize your website.

4. Mobile monetization page yield engine – Browsi

We all want to to good, but we also look to monetize on our efforts. Browsi, an automatic mobile monetization engine allows publishers to discover untapped revenue opportunities in their mobile web pages. Browsi’s engine, scans multiple page elements (length, number of paragraphs, images and videos) in real-time, as every page loads, to detect new potential ad placements which can lead to new revenue without compromising user experience or disrupting the current monetization operation.

5. Publishing platform – Woopie

Woopie is a digital publishing platform that helps businesses extend their message to anyone, anywhere, to create professional documents and publications for any device. You can create, preview, and publish content on the go with this easy to use custom-built tool. Write once and publish it everywhere. Note that you can use one of the many templates available on their platform to upload content in a stylish manner.

6. Mobile video ads – CELTRA

One of the leading self-service technology companies for creative and data driven display and video advertising across all screens, focusing on mobile specifically. CELTRA enables you to create dynamic and interactive creative that looks, speaks and behaves appropriately and specifically to each of your audience segments. Insights and reports are available as data and transparency are important values to the company and critical to maintain the efficiency focus.

7. Social media management tool – Hootsuite

Using social media channels is a very effective way to get more traffic to your mobile website. Having presence on social media channels is a necessity and frankly is kind of expected these days.

One of the most popular tools for social media management is Hootsuite. It offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling a well as Google Analytics and Facebook insights integration.

Let’s get down to business:

If you are interested in improving processes in managing your mobile website, and make more money out of it, while you’re at it, you must utilize some of these tools. Most of these tools are available for free and are very user friendly.

As we all know, the use of mobile platforms has become very popular, as more and more people have begun using their phones for content consumption. Actually just last month we heard that for the first time in history, more users accessed the web from mobile devices like smartphones and tablets than they did from desktops or notebooks.

Therefore, it’s imperative that you optimize your mobile website so the content will be adequately delivered. These tools will help you achieve just that, without the need for any coding or other complications. They are easy to use and they are also relatively lightweight, thus making them excellent for publishers.

Using the right tools could take you a long way towards increasing traffic to your mobile pages, maximizing your mobile income potential and improving your online earnings.

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