You can make the most of your programmatic campaigns by optimizing the viewability of your entire ad inventory.
Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]
We’ve partnered with Dr. Augustine Fou, an ad fraud expert and thought leader in the advertising industry, to show why viewability and IVT are not enough when measuring impressions. What you should be doing instead is – measuring for humans.