A rockstar publisher’s guide to better ad viewability

Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]

By |2021-03-03T13:34:11+00:00February 22, 2021|Comments Off on A rockstar publisher’s guide to better ad viewability

Measuring Viewability and IVT? You’re being manipulated.

We’ve partnered with Dr. Augustine Fou, an ad fraud expert and thought leader in the advertising industry, to show why viewability and IVT are not enough when measuring impressions. What you should be doing instead is – measuring for humans.

By |2021-02-18T17:45:17+00:00December 20, 2020|Comments Off on Measuring Viewability and IVT? You’re being manipulated.
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