Programmatic viewability – you can do better

Here’s a fun fact: your programmatic viewability could be doing a lot better and you know it. You’d love to squeeze in a little extra juice out of it, but with direct campaigns and the promise of at least 70% viewability hanging over your head, most of your time is spent optimizing [...]

By |2021-03-11T18:56:34+00:00February 26, 2021|Comments Off on Programmatic viewability – you can do better

A rockstar publisher’s guide to better ad viewability

Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]

By |2021-04-05T06:49:56+00:00February 22, 2021|Comments Off on A rockstar publisher’s guide to better ad viewability

Measuring Viewability and IVT? You’re being manipulated.

We’ve partnered with Dr. Augustine Fou, an ad fraud expert and thought leader in the advertising industry, to show why viewability and IVT are not enough when measuring impressions. What you should be doing instead is – measuring for humans.

By |2021-02-18T17:45:17+00:00December 20, 2020|Comments Off on Measuring Viewability and IVT? You’re being manipulated.
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