Mastering ad viewability starts by understanding all the metrics associated with viewability. Here they are:
When can a publisher say they've gotten a decent viewability rate?
This post will shed light on how viewability is measured, what the MRC guidelines state, and where things sometimes get tricky
Here’s a fun fact: your programmatic viewability could be doing a lot better and you know it. You’d love to squeeze in a little extra juice out of it, but with direct campaigns and the promise of at least 70% viewability hanging over your head, most of your time is spent optimizing [...]
Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers' accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page [...]
We’ve partnered with Dr. Augustine Fou, an ad fraud expert and thought leader in the advertising industry, to show why viewability and IVT are not enough when measuring impressions. What you should be doing instead is – measuring for humans.