Viewability and ad scale – how to achieve a perfect equilibrium?

Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per [...]

By |2021-03-11T18:57:21+00:00January 28, 2021|Comments Off on Viewability and ad scale – how to achieve a perfect equilibrium?

Discover viewability metrics per page with Browsi’s article cards

The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout [...]

By |2021-03-03T13:34:20+00:00January 28, 2021|Comments Off on Discover viewability metrics per page with Browsi’s article cards

Principles of implementing 3rd party technology for publishers

Scott Kirsner, the editor of Innovation Leader and a long-time business columnist for the Boston Globe recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation entitled The Stage Where Most Innovation [...]

By |2021-03-03T13:34:39+00:00January 28, 2021|Comments Off on Principles of implementing 3rd party technology for publishers

How you should deal with ad blockers- the most recent industry headache

You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement [...]

By |2021-03-03T13:35:10+00:00January 28, 2021|Comments Off on How you should deal with ad blockers- the most recent industry headache

Don’t leave money on the table: top 6 mobile website monetization tactics

Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority, it’s a must [...]

By |2021-03-03T13:35:24+00:00January 28, 2021|Comments Off on Don’t leave money on the table: top 6 mobile website monetization tactics
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