Confused by the 30% Ad Density Standard? See how to Get Ready

Google has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes, the search engine explained that the online ad experience is at times a negative influence on consumer expectations and experiences [...]

By |2021-03-03T13:36:37+00:00January 28, 2021|Comments Off on Confused by the 30% Ad Density Standard? See how to Get Ready

IVT and Publishers: A Focused Approach – whitepaper by Browsi and Dr. Augustine Fou

While core use-cases for putting AI behind ad inventory are to increase viewability, scale and programmatic cpms – and reducing wasted impressions to viewable campaigns – an exciting byproduct is the drastic reduction of Fraud/IVT [...]

By |2021-03-03T13:36:51+00:00January 28, 2021|Comments Off on IVT and Publishers: A Focused Approach – whitepaper by Browsi and Dr. Augustine Fou

Real-Time Tracking of User Behaviour to Reduce IVT in your Ad Inventory

Publishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it [...]

By |2021-03-29T14:31:54+00:00January 28, 2021|Comments Off on Real-Time Tracking of User Behaviour to Reduce IVT in your Ad Inventory
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