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  Publishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it.  Measuring IVT is necessary because ad buyers will require these stats when dealing directly with publishers. And reducing IVT is critical to maximizing the bids on a publisher’s ad inventory, […]

While core use-cases for putting AI behind ad inventory are to increase viewability, scale and programmatic cpms – and reducing wasted impressions to viewable campaigns – an exciting byproduct is the drastic reduction of Fraud/IVT. In our latest whitepaper, in cooperation with Dr. Augustine Fou, we show how Browsi Inventory Cloud reduces IVT well below […]

Introduction  – Viewability is a key metric in our industry today.  – Advertisers will pay more for inventory that has a higher likelihood of being viewed by users.  – Publishers should be able to set higher prices for that inventory and increase yield.  – Browsi research directly connects our engine’s ability to predict viewability on the […]

Google has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes, the search engine explained that the online ad experience is at times a negative influence on consumer expectations and experiences. Ad blocker usage, due to bad ads, […]

Why even bother with lazy loading ads Lazy loading content is basically a way to withhold loading elements to the page until users arrive closer to the area where the element needs to be inserted. There are two main reasons why publishers consider utilizing a long-standing technology such as lazy loading elements into the page: […]

Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web. On the other hand, cookies are bad-mouthed due to privacy concerns. In reality, cookies in themselves pose no real threat to user privacy. The potential problem […]

Although domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers. With an increasing amount of marketing revenue being spent online, domain spoofing is more profitable than ever for unscrupulous publishers. A single recent attack in the United States tricked more than 6,000 premium […]

Online publishers plate is full, no doubt about that. Yes, they have to publish quality content on their website, but that’s not nearly enough anymore. They also have to drive traffic to their websites and present high click-through rates (CTR). All of this put together creates quite a complex and challenging day-to-day struggle, trying to […]

Viewability is not a challenge for advertisers… all they need is to ask for it and track it. Viewability is a publisher challenge An underperforming media is something only they can fix. The main reason for inefficient media is non-viewable ad placements. Ironically, these placements that are the publisher’s 2nd most important asset after content […]

Ad viewability is a significant metric, when it comes to online and mobile advertising. Not so long ago, the digital advertising industry used to measure the cost of ads based only on impressions (CPM). The problem with the cost per impression model is that as an advertiser you are paying for ads that were served; […]

Today, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority, it’s a must. Most content is being consumed via mobile, which greatly affects the monetization process. But monetizing your mobile website doesn’t end with just having such a website (or making sure it’s […]

With the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily. Companies are constantly under pressure to keep up with the growing demands of technology and they are always on the lookout for new ways to increase productivity. This doesn’t come free of difficulties and objections, especially when […]

You could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement. Whilst this browser add-on has given standard internet users the opportunity to scour the web without being ambushed by a horde of pop-up screens, publishers have been left with a significant chunk of […]

The IAB has recently released a new ad portfolio draft, that was open for public comments until December 22. The goal of this new ad portfolio is to assist publishers in the transition to come. IAB is expected to finalize the portfolio and publish it in early 2017. IAB is the Interactive Advertising Bureau, an organization designed […]

In 2015, Google started experimenting with a mobile web only index. At the recent Pubcon event (October 2016), Google’s Gary Illyes, a webmaster trends analyst, announced that Google is done the experimenting. Within a few months, the company is planning on releasing a separate mobile web search index, which will become the primary Google Index. […]

Native ads have been a hot topic in the advertising marketplace for a while now. They offer an exciting method for digital marketers to engage with the consumers. Native ads are designed to feel “native” to the hosting website, mimicking its look and feel. Some of the biggest publishers have already jumped on the native […]

Scott Kirsner, the editor of Innovation Leader and a long-time business columnist for the Boston Globe recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation entitled The Stage Where Most Innovation Products Fail. Kirsner treats this transition as a process that requires benchmarking for success. “The transition is one of […]

The shift from desktop to the mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout per […]

Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per page, and erratic user behavior that results […]