The ongoing clashes between revenue, product, and editorial teams are painful to say the least. It doesn’t have to be this way.

To properly understand which sites offer the best UX for their visitors, Google came up with a new set of metrics and signals – Core Web Vitals. This dramatic update started rolling out on June 15th and is expected to kick into full gear by the end of August. The impact on your rankings? inevitable.

Mastering ad viewability starts by understanding all the metrics associated with viewability. Here they are:

When can a publisher say they’ve gotten a decent viewability rate?

The battle between AdOps & UX is over! But where was the conflict? And how was it solved? Let’s take it step by step.

Delivering premium inventory in 2021: What does it mean and what can you do to move the needle?