Blog

Introduction  – Viewability is a key metric in our industry today.  – Advertisers will pay more for inventory that has a higher likelihood of being viewed by users.  – Publishers should be able to set higher prices for that inventory and increase yield.  – Browsi research directly connects our engine’s ability to predict viewability on the […]

Google has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes, the search engine explained that the online ad experience is at times a negative influence on consumer expectations and experiences. Ad blocker usage, due to bad ads, […]

Why even bother with lazy loading ads Lazy loading content is basically a way to withhold loading elements to the page until users arrive closer to the area where the element needs to be inserted. There are two main reasons why publishers consider utilizing a long-standing technology such as lazy loading elements into the page: […]

Cookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web. On the other hand, cookies are bad-mouthed due to privacy concerns. In reality, cookies in themselves pose no real threat to user privacy. The potential problem […]