Blog
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Here’s How Automated Optimization Prevents Google’s Confirmed Click Penalty
Read MoreA growing number of publishers using Google AdSense and Ad Exchange have been penalized over the last six months for running afoul of Google’s Confirmed Clicks initiative, creating a loss in revenue and confusion over how to avoid these penalties, as Digiday reports. Google’s initiative is ultimately aimed to create a better user experience […]
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How to Boost Ad Inventory Performance with Smart Optimization
Read MoreGeoEdge and Browsi Have Partnered to Bring Publishers Breakthrough Strategies for Smarter Ad Inventory Optimization! Looking to deliver the highest viewable, scalable, brand-safe, and clean ad inventory without compromising UX, and ad security? Join us on May 14, 2020 at 11:00 AM Eastern Time (US and Canada) for a live webinar where will provide insight […]
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How Subscription Models Can Actually Boost Ad Revenue
Read MoreThere was a time not too long ago when publishers in the digital media space relied almost entirely on selling ads to generate revenue. For the most heavily trafficked websites, business was good as people began to ditch print for digital and advertisers were eager to capture this growing audience. However, over the past […]
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How important is Viewability to PMPs… Today?
Read MoreCritical. As programmatic reigns in our current state of affairs, Private Marketplaces (PMPs) and achieving tough viewability requirements gain new importance in maximizing revenue potential. The buy side is data-driven, leveraging granular insights at the impression level in real time. Meanwhile, publishers sell against averages and placements, relying on historical data and manual optimization which […]
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Optimizing Viewability Per Page – Manual vs. Real-Time Process [Infographic]
Read MoreMeeting viewability targets has long been one of the biggest challenges facing publishers, and with good reason: Advertisers don’t want to waste their online marketing budget on impressions that aren’t actually being seen by users. Low viewability could be due to several different reasons, including users who have installed ad blockers and pages that have […]
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Publishers: The Light at the End of the Coronavirus Tunnel
Read MoreThere is no doubt that we are currently in the midst of possibly the biggest crisis most of us have ever seen. Recently, I was discussing with a colleague, that this might have the biggest global impact since the second world war. The impact has been quite heavy when it comes to publishers dealing with […]
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9 Ways Content Structure Can Maximize Ad Inventory Performance
Read MoreThe legendary media mogul Sumner Redstone famously coined the phrase, “Content is king,” by which he meant that the content itself would always be more important than the channel or platform on which it’s distributed – whether it’s radio, television, movies, magazines/newspapers, and now the internet. In other words, if the content doesn’t engage […]
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Real-Time Tracking of User Behavior to Reduce IVT in your Ad Inventory
Read MorePublishers are often faced with two major challenges when it comes to invalid traffic (IVT): How to measure it and how to reduce it. Measuring IVT is necessary because ad buyers will require these stats when dealing directly with publishers. And reducing IVT is critical to maximizing the bids on a publisher’s ad inventory, […]
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IVT and Publishers: A Focused Approach – whitepaper by Browsi and Dr. Augustine Fou
Read MoreWhile core use-cases for putting AI behind ad inventory are to increase viewability, scale and programmatic cpms – and reducing wasted impressions to viewable campaigns – an exciting byproduct is the drastic reduction of Fraud/IVT. In our latest whitepaper, in cooperation with Dr. Augustine Fou, we show how Browsi Inventory Cloud reduces IVT well below […]
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Pricing Viewability: The Shift from Placement to Ad Call
Read MoreIntroduction – Viewability is a key metric in our industry today. – Advertisers will pay more for inventory that has a higher likelihood of being viewed by users. – Publishers should be able to set higher prices for that inventory and increase yield. – Browsi research directly connects our engine’s ability to predict viewability on the […]
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Confused by the 30% Ad Density Standard? See how to Get Ready
Read MoreGoogle has announced that native ad-blocking will go live on its popular Chrome browser starting February 15, 2018. While advertising helps support organizations and content of all shapes and sizes, the search engine explained that the online ad experience is at times a negative influence on consumer expectations and experiences. Ad blocker usage, due to bad ads, […]
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Browsi 101 guide for lazy loading ads
Read MoreWhy even bother with lazy loading ads Lazy loading content is basically a way to withhold loading elements to the page until users arrive closer to the area where the element needs to be inserted. There are two main reasons why publishers consider utilizing a long-standing technology such as lazy loading elements into the page: […]
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The new cookie monsters on the block
Read MoreCookies are a double-edged sword. The small text file helps servers identify you and serve as a useful tool that has become a fundamental part of browsing the web. On the other hand, cookies are bad-mouthed due to privacy concerns. In reality, cookies in themselves pose no real threat to user privacy. The potential problem […]
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Will ads.txt succeed on its mission to stop domain spoofing?
Read MoreAlthough domain spoofing has been around for some time, there is still an alarmingly high number of unauthorized sites pretending to be premium publishers. With an increasing amount of marketing revenue being spent online, domain spoofing is more profitable than ever for unscrupulous publishers. A single recent attack in the United States tricked more than 6,000 premium […]
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Don’t miss out! Some key tactics to overcome your day-to-day challenges
Read MoreOnline publishers plate is full, no doubt about that. Yes, they have to publish quality content on their website, but that’s not nearly enough anymore. They also have to drive traffic to their websites and present high click-through rates (CTR). All of this put together creates quite a complex and challenging day-to-day struggle, trying to […]
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The cost and process of optimizing viewability per page [infographic]
Read MoreViewability is not a challenge for advertisers… all they need is to ask for it and track it. Viewability is a publisher challenge An underperforming media is something only they can fix. The main reason for inefficient media is non-viewable ad placements. Ironically, these placements that are the publisher’s 2nd most important asset after content […]
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5 ways to Improve ad viewability (and your revenues with it)
Read MoreAd viewability is a significant metric, when it comes to online and mobile advertising. Not so long ago, the digital advertising industry used to measure the cost of ads based only on impressions (CPM). The problem with the cost per impression model is that as an advertiser you are paying for ads that were served; […]
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Don’t leave money on the table: top 6 mobile website monetization tactics
Read MoreToday, with mobile usage overtaking desktop usage, online publishers understand more than ever, that having a mobile presence is not a priority, it’s a must. Most content is being consumed via mobile, which greatly affects the monetization process. But monetizing your mobile website doesn’t end with just having such a website (or making sure it’s […]
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Digital tools to boost performance of mobile publishers
Read MoreWith the immense growth and popularity of the mobile web industry, new technologies and innovations are introduced daily. Companies are constantly under pressure to keep up with the growing demands of technology and they are always on the lookout for new ways to increase productivity. This doesn’t come free of difficulties and objections, especially when […]
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How you should deal with ad blockers- the most recent industry headache
Read MoreYou could say that Ad Blockers have proven to be a real pain for publishers – but that would be an understatement. Whilst this browser add-on has given standard internet users the opportunity to scour the web without being ambushed by a horde of pop-up screens, publishers have been left with a significant chunk of […]
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Everything you need to know about IAB’s new ad portfolio
Read MoreThe IAB has recently released a new ad portfolio draft, that was open for public comments until December 22. The goal of this new ad portfolio is to assist publishers in the transition to come. IAB is expected to finalize the portfolio and publish it in early 2017. IAB is the Interactive Advertising Bureau, an organization designed […]
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Google search index prioritizes mobile – what should you do about it?
Read MoreIn 2015, Google started experimenting with a mobile web only index. At the recent Pubcon event (October 2016), Google’s Gary Illyes, a webmaster trends analyst, announced that Google is done the experimenting. Within a few months, the company is planning on releasing a separate mobile web search index, which will become the primary Google Index. […]
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The native advertising train has left the station – are you on It?
Read MoreNative ads have been a hot topic in the advertising marketplace for a while now. They offer an exciting method for digital marketers to engage with the consumers. Native ads are designed to feel “native” to the hosting website, mimicking its look and feel. Some of the biggest publishers have already jumped on the native […]
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Principles of implementing 3rd party technology for publishers
Read MoreScott Kirsner, the editor of Innovation Leader and a long-time business columnist for the Boston Globe recently published an article at Harvard Business Review on the troublesome juncture between embracing innovation and executing on implementation entitled The Stage Where Most Innovation Products Fail. Kirsner treats this transition as a process that requires benchmarking for success. “The transition is one of […]
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Discover viewability metrics per page with Browsi’s article cards
Read MoreThe shift from desktop to the mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout per […]
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Viewability and ad scale – how to achieve a perfect equilibrium?
Read MoreMobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per page, and erratic user behavior that results […]
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