How Hearst Newspapers increased its mobile CPMs by 213% with AI
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Measuring Viewability and IVT? You are manipulated.
Viewability and ad scale perfect equilibrium?
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Increase in CPMs
Anything ad inventory, ad ops, and more
6 min read
A rockstar publisher’s guide to better ad viewability
Five years ago, viewability became a baseline for all impression-based metrics for advertisers. Ever since, publishers’ accountability for their ad inventory is on the rise. At the most basic level, measuring viewability helps advertisers understand if each ad that was called for on a page […]
Viewability and ad scale – how to achieve a perfect equilibrium?
Mobile Web usage is booming, which is great, but its prosperity has also opened a Pandora’s Box of challenges for Mobile Web publishers. New and old problems continue to surface, such as different screen sizes, load speed, limited ad’s sizes, number of ads that can be presented per page, and erratic […]
3 min read
Discover viewability metrics per page with Browsi’s article cards
The shift from desktop to mobile web has made the website homepage almost redundant. As you know, most mobile web users reach your site directly, through a social network, or via a search for a quick, one-time bite out of your content. In a world where users consume articles, optimizing an ad layout […]
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