White Paper: How to leverage viewability for higher programmatic CPMs & Coverage
Download Browsi’s latest White Paper for publishers. We document our process for increasing programmatic CPMs up to 30% by harnessing viewability prediction on the ad call for more precise floor prices - leading buyers to bid more for viewable inventory.
Why use Browsi?
Higher viewability, in real-time
Don't optimize manually, react automatically. Browsi tracks content engagement to adapt ad layout in real-time at the page level, meeting any viewability KPI or target.
Create scale, the right way
Dynamically and easily scale viewable impression volume on demand.
Don’t let ads upset users
Browsi automatically tracks and benchmarks user behavior metrics in real-time, to make sure any ad layout experience doesn't come at the expense of your users.
Save time, money and energy
Your already busy team creates testing plans, builds internal technologies and redesigns your site to meet revenue, scale and viewability KPIs. Kind of slow and costly, no?
Don't just take our word for it
It simply worked. Creating additive, viewable supply without over-encumbering the user is always a delicate balance, especially during times of the year where demand outstrips supply. Browsi delivered and as a result of the tech and its quick implementation, we were able to achieve our overall goals of the campaign and commercial KPIs.Sherzod Rizaev, Global Head of Commercial Operations
On the revenue side, Browsi is very good because we are making money in a way that we were not making money before. That simple. It’s 100% incremental and we do not have to sacrifice any other space. Browsi delivers the experience to the user in a friendly way and the engagement in our portal remains strong.Luciano Islas, Trade and Marketing Manager
There is little if any time to react manually to the way users interact with unique Mobile Web and app pages. The speed of media and content creation at Ynet requires a real-time solution to meet industry demands around viewability, and with constant changes among those demands, we needed a scalable, flexible solution for the long run. Browsi delivers on these needs.Moshe Medi, Head of innovation at Ynet
We explored our options and came to the very clear conclusion that Browsi provides a turnkey solution for an otherwise cumbersome and error-prone endeavor - optimizing at the page level. Rather than shifting existing resources away from critical daily responsibilities, we went with Browsi and have never looked back.Karin Rossi, Publisher, Reader's Digest Brands, Canada