Finding the money in distributed publishing
Facebook and Google are now attracting up to 85 percent of new ad spending. At the same time, these platforms and others like Snapchat have become media outlets of their own. For publishers, the question isn’t whether to publish on platforms, but how to do so in a profitable, sustainable way that allows them to retain overall control of their strategies.
The Digiday Publishing Summit will convene top publishers to discuss the challenges of publishing in the platform era.