Integrations

Header Bidding support (Body Bidding)

There are two options to plug in publisher’s header bidding setup into Browsi:

  1. Using the publisher’s existing setup (classic Header Bidding with Browsi see documentation here)
  2. Enable Browsi to run the header bidding setup by itself (Body Bidding).

What is Browsi’s “Body Bidding”?

Browsi’s supply dynamic creation enabling publishers to run bidding auctions in their pages <body>, instead of the <head>. This approach not only enables faster loading of the page, but also provides higher flexibility for demand setup.

How it works

  1. Publisher provides Browsi with the relevant header bidding tags they wish to run. Browsi team will plug them into the engine.
  2. Loaded later in the page, Browsi’s engine will dynamically discover, create and optimize ad supply on each page.
  3. Once each placement is created, Browsi will initiate, in the <body>, a different auction per each and every placement.
  4. The winning bid/impression will be embedded into the Browsi placement.
  5. (Optional) if using DFP, Browsi can insert the winning bid into it for Dynamic Allocation.

Advantages

  • No more holding content hostage – unlike traditional header bidding, Browsi enables dynamic placements that allow content, images widgets, and other content elements to load quicker and in parallel to ad supply.
  • Run asynchronously – the auction is initiated in parallel for different placements on the page.
  • Reduced latency – the entire auction flow runs in the <body> only after discovering a relevant, acceptable placement. It streamlines the loading of the page and reduces redundant calls to nonrelevant placements.
  • Add more demand partners – removing the process to the <body> enables better, higher flexibility around the number of demand sources the bidding process can use.