Integrations

General

  • Is Browsi hands on once everything is up and running?

    Absolutely. Browsi’s Success Management Team keeps a close eye on performance, connecting on ways to continue optimization toward meaningful RPM lift borne from individual pages to full sites and networks.
  • How can we leverage Browsi to its fullest extent?

    As traffic grows, with permission from our partners, we dig into our toolbox for optimization at the page level according to various KPI and engagement trends that inform the ideal settings for the Browsi engine, and present the opportunity leveraging Browsi for all placements.
  • How many ad placements will be created per page?

    As traffic ramps in the engine, Browsi factors in data from testing and ongoing learning, and dynamically creates a unique number of ad placements per pageview in sync with publisher guidelines, initially discovering and filling only one incremental placement with the agreed upon demand source(s).
  • How does Browsi affect my current ad placements?

    We do not touch existing ads on a page – we focus on either discovering incremental supply beyond current ads exclusively on qualified under-optimized pages, or managing all placements on the page dynamically – in which case the publisher has removed their current logic and fixed placements.
  • How do we proceed after testing?

    Following 5 days of testing and with a package confirmed, we coordinate with your team and begin rollout across a full site / network with any custom details on demand source(s) – publisher’s direct sold or programmatic/PMP, header bidding, and/or Browsi programmatic partner demand – it’s all possible.
  • What is the business model?

    Browsi waits until the test has concluded to determine a package which is a monthly SaaS package following a conversation with the Publisher.

  • How does a test with Browsi look like?

    The most efficient way to test Browsi is to take a baby step towards upgrading the logic around a single ad placement. To test this, the publisher identifies a low-viewability placement, removes it for 500k to 1M impressions over 5 days, and let’s Browsi dynamically find a more viewable placement with the publisher’s demand connected. The publisher keeps 100% of the revenue during this period.  At the end of the test, the publisher will see the delta in viewability between previous performance vs Browsi’s dynamic, real time logic at the page level.   During this test, a small percentage of traffic will be allocated for learning and benchmarking, while scanning and detecting all page assets as they load – image density, text size and length, location and frequency of existing ad units, videos and more. With that deep understanding of the page structure in hand and the hard numbers generated from testing a single placement, the publisher can quickly grasp the value of rolling out Browsi to all placements on the page for a holistic improvement to supply, and a host of strategic related levers that subsequently become a available.
  • How do we kick off the test process?

    With an open MSA in place and goals identified, Browsi will release a tag customized to a single property for testing.

  • What is Browsi?

    Browsi is a platform that creates smart-supply for tier 1 Mobile Web Publishers – reading the content across a publisher’s Mobile Web, identifying under-optimized pages, and pulling in demand from any source for highly viewable mobile placements.
  • How does Browsi work?

    Implementation – Team Browsi will provide a custom tag for integration via DFP, Tag Manager or hard coding. Learning Mode – We start in learning mode – no ads will be delivered in this period of 2-3 days in which our engine gets to know your Mobile Web. In Learning Mode, a small percentage of traffic will be allocated for learning and benchmarking, while scanning and detecting all page assets as they load – image density, text size and length, location and frequency of existing ad units, videos and more. With that deep understanding of the page structure in hand, Browsi gets to work. Going Live – Following 2-3 days of Learning Mode, we coordinate with your team and go live with specified demand source(s) – Publisher’s direct sold or programmatic/PMP, header bidding, and/or Browsi programmatic partner demand – it’s all possible. Current Ads – We do not touch existing ads on a page – currently we focus on discovering incremental supply beyond current ads exclusively on qualified under-optimized pages. Traffic – As traffic ramps in the engine, Browsi factors in data from learning mode and dynamically creates a unique number of ad placements per pageview in sync with publisher guidelines, initially discovering and filling only one incremental placement with the agreed upon demand source(s). As traffic grows, with permission from our partners, we dig into our toolbox for optimization at the page level according to various KPI and engagement trends that inform the ideal settings for the Browsi engine. Browsi’s Success Management Team keeps a close eye on performance, connecting on ways to continue optimization toward meaningful RPM lift borne from individual pages to full sites and networks.